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Privacy Policy

Last updated: 15 September 2026

Balms and Blossoms respects the privacy rights of our customers and values our relationship with them.

This Privacy Policy explains how your personal data is managed in accordance with Singapore’s Personal Data Protection Act (PDPA), which aims to protect the personal data of individuals. It sets out the purposes for which we may collect, use and/or disclose your personal data. You agree and consent to Balms and Blossoms, together with our respective brands, companies, affiliates, associated entities, branches, subsidiaries and offices (collectively “Balms and Blossoms”, “we”, “us” or “our”), collecting, disclosing and/or sharing the personal data described in this policy.

This Privacy Policy does not supersede or replace any other consents you may have previously or separately provided to us in respect of your personal data. Your consent to this Privacy Policy is in addition to other rights we may have at law to collect, use, process or disclose your personal data.

We may update this policy from time to time to keep it consistent with our future developments, industry trends and any changes in legal or regulatory requirements. Where a material revision is made, updates will be published on our official websites. Subject to your rights at law, the prevailing terms of this policy will apply.

Personal data

In this Privacy Policy, “personal data” refers to any data or information about you from which you may be identified (a) from that data, or (b) from that data together with other information we have access to. Examples include:

  • Your name, NRIC, passport or other identification number, contact number, address, email address and other information relating to you that you have provided in any form submitted to us.
  • Information about your use of our websites and services, including cookies, IP address and purchase history.
  • Information about your usage of and interaction with our websites and services, including computer and connection information, device capability, bandwidth, page-view statistics and web traffic to and from our websites.

Collection of personal data

Balms and Blossoms may collect your personal data in the following ways:

  • When you register an account with us.
  • When you purchase a product and/or subscription with us.
  • When you subscribe to our mailing lists.
  • When you submit a contact or partner enquiry form.
  • When you respond to our request for additional personal data.
  • When you request that we contact you.
  • When you respond to our promotions.
  • When you submit your personal data to us for any other reason.

Purpose of collection, use and disclosure

Balms and Blossoms may collect, use and/or disclose your personal data for the following business purposes:

  • To evaluate and provide advice or recommendations on the products and services that suit your requirements.
  • To assess and process any application or request you make for products and services we offer.
  • To communicate changes and updates to our policies, terms and conditions, and other administrative information.
  • To administer, maintain, manage and operate the products and services offered to you.
  • To process and administer benefits or entitlements connected to our services or your membership, including the administration of our rewards programmes.
  • To verify your identity for the purpose of providing our services.
  • To respond to your queries and requests, and to handle complaints.
  • To personalise your experience, including at our customer service touchpoints.
  • To conduct market research for profiling and other purposes, so we can understand customer preferences, demographics and spending behaviour, and review, develop and improve our products and services.
  • To manage our infrastructure and business operations, and to comply with internal policies and procedures.
  • To archive documents and records in electronic and physical form for record-keeping purposes.
  • To maintain records of customer instructions given electronically, in soft copy, or by other means.
  • To comply with any applicable statute, rule, law, regulation, judgment, decree, directive, code of practice, guideline, administrative requirement, sanctions regime, court order or agreement that applies to us, or to assist law enforcement and investigations by any authority.

Please ensure that all personal data you submit is complete, accurate and correct. If it is not, we may be unable to provide the products and services you have requested. Where you submit personal data on behalf of another individual, you represent and warrant that all necessary consents have been obtained from that individual, and that you have obtained proof of those consents, to be provided to us on request.

Marketing and optional purposes

Where you have specifically provided additional consent, Balms and Blossoms may collect, use and/or disclose your personal data for the following purposes:

  • Providing benefits to you, including promotions, loyalty and reward programmes, and sending details of our products, services, special offers and rewards.
  • Matching your personal data with other data collected for other purposes and from other sources, in connection with products and services offered by us or by third parties.
  • Administering contests and competitions.
  • Inviting your participation in our marketing initiatives.
  • Inviting your participation in our branding activities.
  • Developing special offers and marketing programmes.

If you have provided your Singapore mobile number and email address and have indicated that you consent to receiving marketing or promotional materials, we may contact you using those details (including by voice call, SMS, email or other means) with information about our products and services, including discounts, promotions and offers.

Disclosure of personal data

Personal data will be protected and kept confidential but, subject to the provisions of any applicable law, may be disclosed for the purposes listed above to the following parties:

  • Balms and Blossoms and our related entities.
  • Agents, contractors or third-party service providers such as telecommunications, mailing, information technology, payment, data processing, training, market research, storage and archival providers.
  • Banks, financial institutions, credit card companies and their respective service providers.
  • Our professional advisors, such as auditors and lawyers.
  • Any judicial, administrative or regulatory body, or any government or public agency (or their agents) having jurisdiction over us.
  • Third-party reward, loyalty, privileges and co-branding partners.
  • Any other person in connection with the purposes described above.

Use of cookies

We may collect or analyse anonymised information from individuals who cannot be identified from it, such as the number of users and frequency of use, number of page views, and user behaviour on our websites.

We use cookies, where a small data file is sent to your browser to store and track anonymous information about you when you enter our websites. This cookie is used to track the information described above.

If you wish to disable cookies associated with these technologies, you may do so by changing your browser settings.

Third-party sites

Our website may contain links to other websites operated by third parties. We are not responsible for the policies and practices of those companies, and information you submit to them is subject to their own privacy policies. If you visit a linked site, we encourage you to read its privacy policy.

Withdrawal of consent

If you wish to withdraw your consent to any use or disclosure of your personal data as set out in this Privacy Policy, you can email us at hello@shop.balmsandblossoms.com. Please note that if you withdraw your consent to any or all use of your personal data, we may not be in a position to continue providing our products or services to you. Such a withdrawal may also result in the termination of any membership you hold with us.

Contact us

If you have any questions or feedback about the use or disclosure of your personal data, please contact us at hello@shop.balmsandblossoms.com.